Corporate Branding
Printed marketing materials are still very effective today. But, each company needs to know their budget and target market. If you are a small company with a small marketing budget then you have to consider where best to use your marketing dollars. For most small business owners they want to utilize their marketing dollars with […]
Very often we get to talk with fellow designers, printers, fabricators and installers who really know the business. The biggest complaint we come across is that customers expect too much for too little. We recall one of our vendors saying, “We live in a Walmart World”. Meaning that everyone wants everything for nothing. Too often […]
Too often designers are stifled on jobs for clients because they are asked to provide a design concept for a logo but they bill for a logo design. This does not work out well for the designer since they end up putting in many more hours than anticipated and feel very unsatisfied. This is a […]
Many business owners aren’t sure what is meant when asked the question, “What type of logo do you need?” This is a relatively common question for a graphic designer to ask and simply means what kind of logo are you looking for. Meaning, iconic symbol, logotype or combination of both. The purpose of any logo […]