Whether you realize it or now your company or organization needs a logo. We live in a very visually stimulating world where if you don’t stand out to potential customers, at a glance, you will get looked over. No business wants their advertising to be missed in the marketplace. One of the most basic solutions is to have a professional and eye catching logo or brand image. It seems like a “no brainer” but one would be surprised by how little thought goes into this aspect of starting a company. Often many dollars are spent starting a business to make them appear to be a credible option in their respective industry. It is interesting then to see how many of those same companies miss the boat on developing a solid “face” for the company. Your logo is the one thing that all of your customers will see first. Before they talk to anyone on the phone, or email, or before they look at your website, they will undoubtedly have already seen your logo. Make sure you are putting your best foot forward and have a professional guide you through this process. Although it might be cheaper, up front, to find a friend or relative to get the job done, the end product will cost you much more over the life of your business. You could be loosing money with your bad corporate identity and not even know it.